21st Century Publishing House sold during the London Book Fair the copyrights of 98 books to foreign companies coming from countries like the UK, Korea, Thailand and Vietnam.

　　China showed its “new perspectives and concepts” as the Guest of Honor of the 2012 London Book Fair, the second largest of its kind in the world. Nearly 1,000 publishing companies attended the fair. With its international clout, 21st Century had meetings with about a dozen international publishers, bought the copyrights of the lately published Geronimo Stilton and the comic strip version of Les Petites Poules, as well as sold the rights of 98 books to foreign companies. The colored comic strip version of the Legends of Three Kingdoms (20 volumes) was sold to Vietnamese and Thai companies, Facts about Celebrities Series (eight volumes) to Korea and Thailand, and Xiaowen Series (a lately published one of eight volumes) to Kevin & Robin Books Ltd. Moreover, 21st Century had pulled together a top-notch team of comic artists and published My First Comic Book on Chinese Treasures, the copyright of 34 volumes of which was bought during the fair by Mirae N Co., Ltd., the original publisher of the popular books that 21st Century had drawn upon, My First Comic Book on History- A Treasure Hunt. It was the other example of the two-way copyright transaction that the Chinese publisher had exemplified before on its Colorful Ravens series.

　　On the other hand, the first board meeting of the Macmillan Century Consulting & Service Co., Ltd., the joint venture co-founded by 21st Century Publishing House and Macmillan Group, was held in the headquarter of the latter company. The high level managers of both parties reached a consensus on further strategic cooperation and showed the common wish of giving full play to the treasure of Macmillan’s children’s books and facilitating the introduction of 21st Century’s refined original children’s literary pieces to the rest of the world with Macmillan’s global marketing network.